Please allow me to introduce you to Harry.  Harry is in his early thirties, married and a new father.  Sadly, he was laid off from his job and faces the enormous hurdle of finding himself a new one soon.

Like thousands of others, Harry has been tossed into the bottomless pit of unemployment through no fault of his own.  He’s just another casualty of the floundering economy.

And, like those thousands of other casualties, he is depending on his resume to get his foot in the door at a new company.  He follows the same path the masses are trudging along.

He is sending out cookie cutter resumes by the hundreds, hoping to snag an appointment with a potential employer. He is smart enough to know that the resume won’t get him a job but he is banking on it getting him an appointment.

The problem is that Harry’s resume is “cookie cutter.”  It looks and sounds just like a resume his father might have sent out thirty or forty years ago.  Unfortunately, that format just doesn’t work anymore.